This book tells the history of one of America's most popular soft drinks, Mountain Dew. The 300 page book brings you from the drink's earliest beginnings in 1946 all the way through to today's newer drinks like Mountain Dew LiveWire and Code Red. Learn about the Hatfield/McCoy feud that has been brewing for years over the bragging rights to Mountain Dew. This book gives you detailed information on who invented Mountain Dew, when they did it, and the progress of the drink through the years. We start you in Johnson City, TN where you meet Charlie Gordon, Jim Archer and Bill Kilber of "Charlie,...

Mountain Dew collectables and merchandise from 1945 - 1970. "Hillbilly Collectables" has over 600 pages of hillbilly promotional items AND the value of each item. You will get detailed information on Books & Calendars; on TV and Radio ads, on Containers & Crowns; on Point of Purchase items; on Merchandise; on old Documents and even current hillbilly items. Whether you collect Mountain Dew memorabilia or just want to know more about Mountain Dew, this book is for you. Each item has detailed pictures of all the items used to sell and promote Mountain Dew and includes lots of history behind each...

Pepsi purchased Mountain Dew from the Tip Corporation in 1964 and began to take on additional bottlers. Pepsi-World was Pepsi's monthly magazine to their bottlers and starting in 1964 they put some very interesting articles about Mountain Dew in the magazine. It was a way to show new Mountain Dew franchisees how current bottlers were selling and merchandising the Dew. Meet the hillbilly from Turkeytrot, Tennessee who pickets the Pennsylvania IRS office with Mountain Dew in hand because they will not allow him to build outhouses next to a plush hotel. See how the New York Mountain Dew bottler...