With regard to the topic "New Methods of Technology and their Appropriateness
for the UK Fast Moving Consumer Good (FMCG) Business", this work
deals with the description of the current communication strategy of FMCG
manufacturers compared with new methods of communication. Since advertisements
of FMCGs appeal to a wide audience and are dependent on being
transmitted frequently, FMCG manufacturers predominantly rely upon
traditional mass media. Nowadays FMCGs are characterised as low-involvement
products and are exposed to higher competition. In order to stay competitive
it is vital for FMCG...