Kenneth M. Goldstein Michael M. Franz Paul B. Freedman
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to wid...
Kenneth M. Goldstein Michael M. Franz Paul B. Freedman
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to widely held beliefs, political ads do not turn people off to politics.
Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior. Contrary to wid...
"Choices and Changes" is the most comprehensive examination to date of the impact of interest groups on recent American electoral politics. Richly informed, theoretically and empirically, it is the first book to explain the emergence of aggressive interest-group electioneering tactics in the mid-1990s - including "soft money" contributions, issue ads, and "527s" (IRS-classified political organizations).Michael Franz argues that changing political and legal contexts have clearly influenced the behaviour of interest groups. To support his argument, he tracks in detail the evolution of campaign...
"Choices and Changes" is the most comprehensive examination to date of the impact of interest groups on recent American electoral politics. Richly inf...
Presents comprehensive examination to date of the impact of interest groups on American electoral politics. This book explains the emergence of aggressive interest-group electioneering tactics in the mid-1990s - including "soft money" contributions, issue ads, and "527s" (IRS-classified political organizations).
Presents comprehensive examination to date of the impact of interest groups on American electoral politics. This book explains the emergence of aggres...
"The Persuasive Power of Campaign Advertising" offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that go viral on the web-which often leads to their replaying as television...
"The Persuasive Power of Campaign Advertising" offers a comprehensive overview of political advertisements and their changing role in the Internet ...
