Effective Customer Relationship Management (CRM) begins with a customer's first contact---whether on the Internet, through a call center, or in a brick-and-mortar store. "Jems from Johnson: A Guide to Successful Customer Relationship Management" provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact, says author Claude Johnson, is every bit as important to your company's success as your product and your sales staff.
Successful CRM is the art of amassing and using data effectively to identify your customers and...
Effective Customer Relationship Management (CRM) begins with a customer's first contact---whether on the Internet, through a call center, or in a bric...