In these times of rapid increase of internet usage, the question arises for
multinational companies (MNCs) whether to standardise or adapt their internet
presence to different cultural groupings or even subcultures. The authors
attempted to address this problem with an approach relatively new up to
now.
Global players have already realised their opportunities to add value to their
company by setting up a high quality internet performance and a properly
designed website. This raises the question whether these companies could
use their basic home country website for all cultures or if any...

Diploma Thesis from the year 2006 in the subject Business economics - Trade and Distribution, grade: 1,3, Heilbronn University (Wirtschaft), language: English, abstract: Inhaltsangabe: Abstract: In these times of rapid increase of internet usage, the question arises for multinational companies (MNCs) whether to standardise or adapt their internet presence to different cultural groupings or even subcultures. The overall target of this research is therefore to assist MNCs by producing recommendations concerning the promotion of products and services for a particular transnational consumer...