This book examines anti-spam measures in terms of their potentials, limitations, advantages, and drawbacks. These factors determine to which extent the measures can contribute to the reduction of spam in the long run. It examines legislative, organizational, behavioral, and technological anti-spam measures, including an insight into their effectiveness. In addition, it presents the conceptual development and analysis of an infrastructural e-mail framework, which features such a complementary application, and considers deployment issues.

I am not sure about the meaning of a preface, neither about its convenience or needlessness nor about the addressees. However, I suppose that it is expected to tell a (part of the) story behind the story and that it is read by at least two types of readers: The ?rst group consists of friends, colleagues, and all others who have contributed to the opus in any way. Presumably, most of them like being named in the preface, and I think they deserve this attention becausetheyhaveaccompaniedtheroadtotheopusandare, thus, partofthe whole. Thesecondgroupcomprisesthoseacademicfellowswhoareinthesame...

Das Buch zeigt die Potenziale einer effizienten und kostenarmen Internet-Marktforschung auf und gibt Hinweise fur ihre praktische Umsetzung."