"Al Gini's latest book surveys the landscape of ethical speed bumps and crash sites with his customary charm, verve and insight. Why It's Hard To Be Good is a creative expose of the many reasons smart people do bad things." Steve Priest, Founder, Ethical Leadership Group

"Don't just read this book. Use it. Use it to challenge yourself and others with honesty, compassion, and humor, just as Gini does." John W. Dienhart, The Frank Shrontz Chair for Professional Ethics, Seattle University and author of Business,...