What is 'gut feeling' and how can it be harnessed? To what extent should business decisions be informed by 'instincts' which may seem irrational or impossible to quantify?

Inside Intuition examines how the latest developments in social psychology and cognitive psychology, as well as exciting new insights from evolutionary psychology and cognitive neuroscience, can be used to explain the phenomenon of 'gut feeling' which has for decades been shrouded in magic and mysticism.

This book provides a highly readable scientific explanation of 'gut feeling', and the...

What is 'gut feeling' and how can it be harnessed? To what extent should business decisions be informed by 'instincts' which may seem irrational or impossible to quantify?

Inside Intuition examines how the latest developments in social psychology and cognitive psychology, as well as exciting new insights from evolutionary psychology and cognitive neuroscience, can be used to explain the phenomenon of 'gut feeling' which has for decades been shrouded in magic and mysticism.

This book provides a highly readable scientific explanation of 'gut feeling', and the...