Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas - namely that of international management and also language and communication in multi-language contexts - the author of this book presents a wealth of ideas, examples and applications taken from international and global contexts, which show that 'language matters' in the pursuit of international business affairs.
The book establishes the theoretical core of its main ideas...
Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importan...
