Building a service oriented business requires more than general concepts and theories - it requires a reliable, detailed plan for longevity. It also requires cash flow. This book is loaded with practical, hands-on information specifically directed at the massage industry; a detailed roadmap for charting your individual business journey. This book is written by practicing therapists with a non-nonsense, easy-to-read style, who encourage you to blend compassion with business. Cultivate these concepts to create your own uniquely satisfying practice.