In this sequel to his best-seller The System, master sales trainer Eric Lofholm lays out the seven-step sales scripting method he has used to help his clients generate over $500 million in revenue over the last two decades. Eric begins by showing you how to get over some of the common fears associated with sales scripting, such as fear of sounding rehearsed and scriptwriter's block. He then walks you step-by-step through the sales scripting process, revealing secrets such as how to script an effective close and how to script responses to sales objections. He follows up with tips on how to get...

Contrary to the myth that you have to be a born salesman, selling is a step-by-step system that anyone can learn. In this book renowned sales trainer Eric Lofholm distills the secrets of sales success into a simple three-step formula that has been used by more than 10,000 students over the past fourteen years to get more leads, book more appointments, and make more sales. Eric shows you everything you need to go from a sales novice to a selling master, including how to overcome sales anxiety, boost your closing rate, handle objections with confidence, and leverage relationships into...

Focus is a concise book designed to help you avoid distractions, focus on your key priority, and get more done. This short book, written by best-selling authors Eric Lofholm and James Karl Butler shows you how to avoid internal and external distractions. You'll learn helpful exercises to get to the heart of what matters in your day and learn what you must do to get more done now.

Bulls Eye is probably the smallest book ever written on the subject of goals, but don't let the size fool you. This book is very likely the most powerful book ever written on the subject of goals. Goal setting is among the most widely endorsed personal development ideas in the world. Leaders in business, the arts and on the world stage all utilize this powerful tool to help them achieve their objectives. This book will help you quickly and easily learn: The most successful goal-setting principles in the world. Why you should set goals and why you should write them down. Why people don't set...

They say that 80% of agents won't make it. Most agents fail before they have made it to their two-year anniversary. Of those that do make it through those first two years, many are making so little that their income hardly raises them above the poverty line, let alone provides the financial freedom they are searching for. Understand this: If you are a Real Estate Agent, you are a business owner. You may be a business of one, but you are running a business, not working in a sales career. Sales is definitely a part of it, and we even will go over one of the most important aspects of sales in...