Focusing on key areas including goals, money, values, lifestyle, and communication, "The Key Questions" contains one hundred stimulating questions that help business partners uncover each other's needs, desires, and dreams for the business.and themselves.

Whether already in business or just starting their exploration, business partners will address issues such as:

.What are our strengths and weaknesses? Are there gaps left open that our skills (together) don't satisfy? . Can the company's income meet our combined personal needs? What happens if it doesn't? .What are our needs and...