Winner of the 2009 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award

The Midwest of popular imagination is a -Heartland- characterized by traditional cultural values and mass market dispositions. Whether cast positively --; as authentic, pastoral, populist, hardworking, and all-American--or negatively--as backward, narrow-minded, unsophisticated, conservative, and out-of-touch--the myth of the Heartland endures.

Heartland TV examines the centrality of this myth to television's promotion and development, programming and...

Winner of the 2009 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award

The Midwest of popular imagination is a -Heartland- characterized by traditional cultural values and mass market dispositions. Whether cast positively--as authentic, pastoral, populist, hardworking, and all-American--or negatively--as backward, narrow-minded, unsophisticated, conservative, and out-of-touch--the myth of the Heartland endures.

Heartland TV examines the centrality of this myth to television's promotion and development, programming and marketing...

Readers of the Routledge Television Guidebook on Sports will be introduced to the history of sports television in the United States, the genre's definition, and its critical significance for the business practices, formal properties, and social, cultural, and political meanings of the medium. Each chapter includes a case-study that applies critical analysis to sports television in reader-friendly and familiar, broadly-relatable examples, giving readers models by which to engage in their own critical readings as applied to other sites of sports TV and sport culture. Relying on a...