This volume deals with anxieties in international business and their managerial ramifications. Discussing how the organization and politics of the multinational enterprise (MNE), is a potential pool of anxiety, the contributions highlight the complexities of the international business environment or the managerial implication of such complexity.
This volume deals with anxieties in international business and their managerial ramifications. Discussing how the organization and politics of the mul...
The current international business environment is characterized by two contradictory but at times mutually supplementary trends. Regionalization is part of the process of globalization, but it can also be a counter force to globalization as stakeholders act to protect their perceived interests. This book expands the debate on this interesting topic
The current international business environment is characterized by two contradictory but at times mutually supplementary trends. Regionalization is pa...
Der Autor entwickelt ein psychometrisches Messinstrument zur Erfassung des Ethnozentrismus von Konsumenten. Es ermoglicht eine genauere Analyse von Kaufentscheidungen in bezug auf Guterangebote aus unterschiedlichen Herkunftslandern."
Der Autor entwickelt ein psychometrisches Messinstrument zur Erfassung des Ethnozentrismus von Konsumenten. Es ermoglicht eine genauere Analyse von Ka...
