Vodafone is one of the most successful global companies of the last 20 years, growing from a holder of one of the first two mobile communications licences in the UK to be a global brand. Whilst its leadership, mergers and acquisitions and marketing all are well documented, much less is known about how it really benefited from its mergers, and how it managed the transformational organizational journey from national to global. The author provides a unique longitudinal insight into the hidden globalization of Vodafone; with its mobile network infrastructure suppliers it created a social network...
Vodafone is one of the most successful global companies of the last 20 years, growing from a holder of one of the first two mobile communications lice...