Legendary chairman of the five-time Super Bowl champion Pittsburgh Steelers, Dan Rooney, tells his life story for the first time. From growing up on Pittsburgh's notorious North Side, to vying with Johnny Unitas for top high school quarterback honors in Western Pennsylvania, from learning how to run a major sports franchise from his father, Art Rooney ("the Chief"), to helping shape the modern NFL, Rooney serves up a fascinating account of personal and professional achievement.

He also discusses his relationships with players, coaches, NFL commissioners, his beloved family, and the devoted...