Why do some people like a certain aroma and others hate it? Is smell personal or cultural? How does it affect our choices and our actions?

The Scent of Desire is the definitive psychological study of the importance of smell in our lives, from nourishment to procreation to our relationships with other people and the world at large. Located in the same part of the brain that processes emotion, memory, and motivation, this most essential of senses is imperative to our physical and emotional well-being. It was crucial to our ancestors' existence and it remains so today,...