There is a spectre haunting fashion, the spectre of witchcraft, a dark allure of social sorcery, a demonic reality of appearances, carnal pleasures of seduction and rivalry. This conjuring of dressed deception lures us, entices us towards arousal, servitude and evildoing; Maleficium. Why are we ashamed to look at it? Fashion is a labor of allure: it concerns simultaneously attraction and cunning, seduction and deception. As a form of biosemantic and affective labor, being fashionable lures as much as entices, pushes, coerces. Thus the knowledge of fashion is not abstract; it is a highly...