The demand for equality is central to modern politics. But what exactly do we mean by equality? Does it threaten other important values? Is it a demand we should support or question?

This highly accessible book provides an engaging introduction to the concept of equality and to the debates, historical and contemporary, that surround it. It explains and critically considers how the demand for equality arises in different spheres.

In the political sphere, it explores the relationship between equality and democracy. In the economic and social spheres, it explores the ideal of...

Seminar paper from the year 2002 in the subject Business economics - Trade and Distribution, grade: 1.1 (A+), University of Manchester (Manchester School of Management), 11 entries in the bibliography, language: English, abstract: This paper addresses the classic case of the challenges Proctor and Gamble (P&G) faced in the 1970s and 1980s, both to its European organisational structure and to the imminent launch of its new Heavy Duty Liquid (HDL) Vizir. It will be argued that the company's European structure will have a direct impact on a possible Vizir launch and on future product launches,...