Wildfire Risk follows from an increasing awareness among fire experts that relying on fire behavior models from the physical sciences to design a risk management program is no longer sufficient - and that simply increasing public knowledge related to wildfire hazard does not necessarily lead to appropriate risk reduction behaviors. Public land managers, property developers, landowners, and politicians must ask more about the social and psychological factors that motivate people to respond appropriately to risk. wildfire mitigation has been directed toward individuals rather than communities....

Wildfire Risk follows from an increasing awareness among fire experts that relying on fire behavior models from the physical sciences to design a risk management program is no longer sufficient - and that simply increasing public knowledge related to wildfire hazard does not necessarily lead to appropriate risk reduction behaviors. Public land managers, property developers, landowners, and politicians must ask more about the social and psychological factors that motivate people to respond appropriately to risk. wildfire mitigation has been directed toward individuals rather than communities....