The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. "The New Influencers" explores these forces and looks at the changes they have initiated.

Describing the exciting and adventurous world surrounding geocaching--a worldwide hunt in which treasures are located using global positioning system (GPS) devices--this manual offers an understanding and application of the principles and best practices of the sport as well as information on the different types of caches and competitions. With rich illustrations complementing secrets culled from experts, this resource gives participants with basic knowledge new skills for enhancing their experience and provides a visual montage of the different kinds of spots hobbyists can expect to find in...

Customers don't suffer in silence anymore. Today they make their gripes public on the branded websites of the very businesses they attack. Online customer attacks have struck some of America's biggest brands, and the volume and scope is growing dramatically. You no longer have the luxury of time to respond. An attack can go global in a matter of hours. Attack of the Customers shows how social media can be used to destroy as well as to build. It provides actionable strategies to prepare for and prevent disaster from striking your company. And it shows you how creative engagement can turn...

What do rich, smart and powerful people do that's different than the actions of others? For the first time, here's a book that identifies "10 Leverage Focus Points used by Rich, Smart and Powerful People." More than that, rich, smart and powerful people excel in two areas. They've overcome procrastination and they're masters of marketing. This is the first marketing book that confronts the reality that many of us find an excuse to do something, anything, other than marketing. You must become skilled in overcoming procrastination and then doing the effective things that market your business...