Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader.
Fashion firms are not just in...
Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow consider...
Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. In this volume Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed
Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. In this volume Veronica Man...
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. In this collection, the contributors explore the meaning behind fashion branding in the context of the contested power relations underpinning the...
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While histo...