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Kategorie szczegółowe BISAC
 Experimental Auctions: Methods and Applications in Economic and Marketing Research Lusk, Jayson L. 9780521671248 Cambridge University Press
Experimental Auctions: Methods and Applications in Economic and Marketing Research

Lusk, Jayson L.
Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem...
Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: t...
cena: 257,82
 Experimental Auctions: Methods and Applications in Economic and Marketing Research Lusk, Jayson L. 9780521855167 Cambridge University Press
Experimental Auctions: Methods and Applications in Economic and Marketing Research

Lusk, Jayson L.
Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem...
Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: t...
cena: 268,62
 Unnaturally Delicious: How Science and Technology Are Serving Up Super Foods to Save the World Jayson Lusk 9781250074300 St. Martin's Press
Unnaturally Delicious: How Science and Technology Are Serving Up Super Foods to Save the World

Jayson Lusk

The food discussion in America can be quite pessimistic. With high obesity rates, diabetes, climate change, chemical use, water contamination, and farm animal abuse, it would seem that there wasn't very much room for a positive perspective. The fear that there just isn't enough food has expanded to new areas of concern about water availability, rising health care costs, and dying bees.

In Unnaturally Delicious, Lusk makes room for optimism by writing the story of the changing food system, suggesting that technology and agriculture can work together in a healthy and innovative...

The food discussion in America can be quite pessimistic. With high obesity rates, diabetes, climate change, chemical use, water contamination, and ...

cena: 129,23


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