Collecting a selection of essential writings by some of the leading authors in the field, Kevin Moore examines the developments in, and effectiveness of, museum management in a world dominated by new and exciting heritage and leisure attractions.
The selected papers in Museum Management outline the development of museum management to date, the challenges museums currently face, and the key areas of future development in management and marketing practice, and addresses:
strategic management issues: policy formulation, corporate planning and performance...
Collecting a selection of essential writings by some of the leading authors in the field, Kevin Moore examines the developments in, and effectivene...
Management in museums has become a key issue in the 1980s and 1990s, a reflection of the challenges that museums face in operating in a a rapidly changing environment. Research in this field has developed significantly and this volume brings together some major contributions.
Management in museums has become a key issue in the 1980s and 1990s, a reflection of the challenges that museums face in operating in a a rapidly chan...
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