The thesis aims to examine and explore NPD activities within China and establish whether a Western interpretation of NPD is appropriate to indigenous Chinese companies, engaged in an economy which is entering an era of globalisation.
The research is based on ten case studies undertaken within five industrial sectors: lighting (light fabrication), watches (personal consumer products), white goods, automotive and telecommunications. Cases are representative of the differing types of Chinese organisations, and include examples of privately, collectively and state owned enterprises (POEs, COEs...
The thesis aims to examine and explore NPD activities within China and establish whether a Western interpretation of NPD is appropriate to indigenous ...