All of us, writes psychologist Michael Rousell, are subject to Spontaneous Influence Events, (SIEs), when seemingly minor moments have truly life-changing effects. Rousell, who has studied such events across decades, shows us how SIEs--which occur when we are emotionally charged--trigger an intense response and activate a mental state of extreme suggestibility. He explains how SIEs disarm our instinctive defense mechanisms and rational thinking processes, leaving us open to instant adoption of new beliefs. In this unique book, he looks at the neurobiology of this spontaneous change. He...