Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field, this text argues that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the social and physical world that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains, to urban centres in Austria, Italy, North America and Hong Kong, this textbook equips students with the methodology and models they need to undertake their own research in 'geosemiotics',...
Discourses in Place is essential reading for anyone with an interest in language and the way we communicate. Written by leaders in the field,...
Analyzing Public Discourse demonstrates the use of discourse analysis to provide testimony in public policy consultations: from environmental impact statements to changes in laws and policies.
Scollon asserts that it is in the best interest of democratic public discourse for all participants in the process to be working with a common discursive framework. He puts forward a strategy by which discourse analysts can become engaged in this framework as participants through the process of public consultations. Using documents which are publicly available online from specific...
Analyzing Public Discourse demonstrates the use of discourse analysis to provide testimony in public policy consultations: from environmen...