Frequent assertions that death is taboo can be seen as evidence of a revival of interest in dying and bereavement. Traditional religious discourse lacks plausibility, yet modern medical and bureaucratic discourse fails to tally with the personal experience of many dying and bereaved individuals. The current revival, while reinstating some traditional practices and retaining professional expertise, seeks ultimate authority elsewhere: in the individual self. The new death is personal, facilitated by palliative care, the life-centred funeral, and bereavement counselling.