Consumer Culture Reborn focuses on consumption as the point at which economy and culture combine. The book strives to draw the often polarized discourses of political economy and cultural studies closer together in a historical context, as a means of understanding our social situations as we approach the end of the millennium. Taking as its central theme the ability of the capitalist mode of production to transform the material and social world which sustains it, the book focuses upon some of the ways in which this transformational impulse has altered the means by which ordinary people...

Consumer Culture Reborn focuses on consumption as the point at which economy and culture combine. The book strives to draw the often polarized discourses of political economy and cultural studies closer together in a historical context, as a means of understanding our social situations as we approach the end of the millennium. Taking as its central theme the ability of the capitalist mode of production to transform the material and social world which sustains it, the book focuses upon some of the ways in which this transformational impulse has altered the means by which ordinary people...