The way a person feels does effect how they behave which in turn effects the results they acheive. "You Are The Difference" works because not only does it help people to think differently about the customer it also help them to think differently about themselves and the service they give.
When the skills and techniques within this book are used on the shop floor everyone wins. The business wins because the level of service and customer conversion is increased resulting in happier customers and greater sales. The store manager wins because they are able to lead, motivate and coach the...