Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? -Crowdsourcing- is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise-it's talented, creative, and stunningly productive. It's also a perfect meritocracy, where age, gender, race, education, and job history no...
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStoc...
They set out for Aspen in 1985. A one year post-graduation detour to play in the Rockies prior to entering the "real world." That was the plan. They wouldn't need much. Just ordinary jobs with a ski pass attached, a one-bedroom apartment, and each other. But tempted by the decadent side of this iconic resort town, Alex Cavanaugh enters into an illicit agreement with a new acquaintance and finds himself on a remote forest trail, where the crime he is committing pales in comparison to the one his path will cross, leading him further into the darkness of the mountains, and the human...
They set out for Aspen in 1985. A one year post-graduation detour to play in the Rockies prior to entering the "real world." That was the plan. The...
