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Kategorie szczegółowe BISAC
 Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New
Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game

Sinha, I.
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of ...
cena: 201,72
 European Retail Research: 2013, Volume 27, Issue I Schramm-Klein, Hanna 9783658053123 Springer
European Retail Research: 2013, Volume 27, Issue I

Schramm-Klein, Hanna
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method....
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retai...
cena: 201,72
 European Retail Research: 2013, Volume 27, Issue II Foscht, Thomas 9783658070373 Springer Gabler
European Retail Research: 2013, Volume 27, Issue II

Foscht, Thomas
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method....
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retai...
cena: 201,72
 European Retail Research: 2014, Volume 28, Issue I Foscht, Thomas 9783658096021 Springer Gabler
European Retail Research: 2014, Volume 28, Issue I

Foscht, Thomas
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method....
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retai...
cena: 201,72


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