Flip Flippen is a personable Texan whose philosophy has changed the lives of hundreds of thousands of people--from business leaders like Jack Welch and Mark McCormack (founder of IMG), to sports figures like Terry Bradshaw and NASCAR drivers, to the 150,000 people who trained with his company, The Flippen Group, in 2005. His approach is deceptively simple: What if, instead of focusing on the things you already do well, you knew how to honestly identify your weaknesses...those habitual behaviors that continually get in your way and prevent you from ever really succeeding in the way you know...