This textbook is designed to help students understand the key issues of global business by connecting reality with theory. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with before discussing core concepts.

With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and...

This textbook is designed to help students understand the key issues of global business by connecting reality with theory. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with before discussing core concepts.

With a user-friendly pedagogy and a host of helpful visuals, the authors offer a practitioner s perspective on global business knowledge, examining familiar theory on trade, direct investment, and political environment alongside fresh topics, like geopolitical conflicts, emerging markets, and...