The internet is rife with biased and unsubstantiated claims from the organic industry, and the treatment of issues such as food safety and quality by the media (-if it bleeds, it leads-) tends to have a negative impact on consumer perceptions about conventional food. Until recently, more and more consumers in many countries were opting to buy organic food over conventional food, resulting in a radical shift in food retailing. This was due to concerns over chemical residues, food poisoning resulting in recalls, food scares such as -mad-cow- disease, issues like gene-modified (GM foods),...

Completely updated and revised, this new edition now also addresses how to formulate organic diets in situations where there is a declining supply of organic feed, as well as the feasibility of utilizing novel feedstuffs, such as insect meal, and their acceptability by consumers of organic meat products.