This is the first academic analysis of the role of embedded media in the 2003 Iraq War, providing a concise history of US military public affairs management since Vietnam.

In late summer 2002, the Pentagon considered giving the press an inside view of the upcoming invasion of Iraq. The decision was surprising, and the innovative "embedded media program" itself received intense coverage in the media. Its critics argued that the program was simply a new and sophisticated form of propaganda. Their implicit assumption was that the Pentagon had become better at its news management and...

After the U.S. military--transformed into a lean, lethal, computerized force--faltered in Iraq after 2003, a robust insurgency arose. Counterinsurgency became a social form of war--indeed, the U.S. Army calls it "armed social work"--in which the local population was the center of gravity and public opinion at home the critical vulnerability.

War 2.0 traces the contrasting ways in which insurgents and counterinsurgents have adapted irregular conflict to novel media platforms. It examines the public affairs policies of the U.S. land forces, the British Army, and the...

As lives offline and online merge even more, it's easy to forget how we got here. Rise of the Machines reclaims the spectacular story of cybernetics, a control theory of man and machine. In a history that unpacks one of the twentieth century's pivotal ideas, Thomas Rid delivers a thought-provoking portrait of our technology-enraptured era.

Springing from the febrile mind of mathematician Norbert Wiener amid the devastation of World War II, the cybernetic vision underpinned a host of seductive myths about the future of machines. This vision would radically transform the...