As feminists reflect on the impact of the second wave of feminism and assess the gains of the last 30 years, invariably they have questioned whether claims that women have achieved equality in education, work and in the home are justified. In the late 1980s, there was a proliferation of the popular imagery of new men and post-feminist women, with the concept of post-feminism reinforcing and emphasising the differences between independent, upwardly-mobile, career-orientated women and those women who choose the more natural role of wife and mother.