Roger McManus, a battle-scarred, veteran entrepreneur, teams up with Chef Mark Garcia to develop an entirely different perspective on the subject of restaurant ownership. Entrepreneurial Insanity in the Restaurant Business challenges the reader to keep the art of cooking and food design in perspective, but to get real about the business of selling food The ideas in this book will forever change how the motivated restaurateur will view his or her profession -- and life. The concept behind the Entrepreneurial Insanity series rests on that premise; love what you do, but work toward having a...

Digital Marketing and Celebrity Chef Branding expert Mark Garcia shares hard-won advice and real life examples on how chefs, restaurateurs and food-service professionals can connect and engage with customers, so that they can dominate their competitive marketplace.

In his passionate, streetwise style, Chef Mark Garcia's mission is to strengthen the positioning and messaging of chefs, restaurateurs and food-service professionals by training them on best practices and techniques that lead to profitable digital marketing campaigns and promotions.

With the massive proliferation and...