All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees.
The questions posed in the book are:
(1) How is it growing;
(2) what are these new service innovations;
(3) what are the drivers;
(4) how can organizations work with service innovations in a structured way?
The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the...
All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastes...
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners...
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It p...
