This book, written by two leading Ph.D. researchers in the field, is the first study of how advertising frequency and variation impact consumer attitudes online.
This book, written by two leading Ph.D. researchers in the field, is the first study of how advertising frequency and variation impact consumer attitu...
The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions.
- A uniquely focused review of extensive research on technology and digital media from a psychological perspective - Authoritative chapters by leading scholars studying psychological aspects of communication technologies - Covers all forms of media...
The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psycho...
