In the Presence of English: Media and European Youth is the realization of a project first conceived in 1991 in Hamburg, Germany where Uwe Hasebrink, Ewart Skinner, and Margie Berns, with their respective specializations in media studies, international communication, and world Englishes, met and discovered intersecting interests. In that meeting they sketched out plans for a questionnaire survey to be distributed in Hamburg schools that would investigate secondary school pupils access to and use of media, their access to and use of English, and their attitudes concerning these and related...

In the Presence of English: Media and European Youth is the realization of a project first conceived in 1991 in Hamburg, Germany where Uwe Hasebrink, Ewart Skinner, and Margie Berns, with their respective specializations in media studies, international communication, and world Englishes, met and discovered intersecting interests. In that meeting they sketched out plans for a questionnaire survey to be distributed in Hamburg schools that would investigate secondary school pupils access to and use of media, their access to and use of English, and their attitudes concerning these and related...

The introduction of communicative competence as the goal of second and for- eign language teaching has led to recognition of the role of context in language learning and use. As communicative competence is defined by the social and cultural contexts in which it is used, no single communicative competence can serve as the goal and model for all learners. This recognition has had an impact on program design and materials development. One significant change is that the choice of a teaching method is no longer the primary concern. Instead, the first step for the program designer is becoming...