While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, -Where will the next big idea come from?- In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or -a-ha moments.- In this fascinating book, Andrew Razeghi examines the...