Why do marketing and branding leave so many entrepreneurs completely + hopelessly confused? Unfortunately sound advice is a rare commodity in today's business world -- practically everyone you meet these days is a self-proclaimed expert looking to line their pockets at your expense. How can you possibly weed through all the noise in the marketplace? How do you discern true expertise from a sales pitch? Marketing: Unmasked lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner, and written by industry insiders who have...

A Proven Path to Online Marketing Success and Lead Generation Businesses are often plagued by similar digital marketing woes: inefficient or fragmented campaigns, the website that just never seems to get done, the Search Engine Optimization vendor that talks over your head, the complete failure to generate leads from your AdWords push. In Blog for Business, small business marketing expert Erik Wolf presents a simple, straight-forward marketing system that begins with content and results in a steady stream of online leads. And perhaps most importantly, Wolf helps readers avoid the marketing...

Since the formal founding of the food tourism industry in 2003, both business and consumer behavior have changed considerably. Economic crises notwithstanding, our industry has also begun to learn more about itself and mature. The World Food Travel Association, the world's leading authority on food and drink tourism, with a community of 35,000+ professionals in 135 countries, brings to market a comprehensive food and drink tourism handbook for food, drink, travel and hospitality professionals. The book is designed to help practitioners cope with the myriad changes in our industry by providing...

In the edition, Erik Wolf of the World Food Travel Association defines what food tourism is all about and explains how to get your slice of the pie. We also look at the state of tourism safety communications in South Africa and investigate the role of tour operators against the increase in booking aggregator business.