* Student evaluations of college teachers: perhaps the most contentious issue on campus
* This book offers a more balanced approach
* Evaluation affects pay, promotion and tenure, so of intense interest to all faculty
* Major academic marketing and publicity
* Combines original research with Berk's signature wacky humor

To many college professors the words -student evaluations- trigger mental images of the shower scene from Psycho, with those bloodcurdling screams. They're thinking: -Why not just whack me now, rather than wait to see those ratings again.-

* Student evaluations of college teachers: perhaps the most contentious issue on campus
* This book offers a more balanced approach
* Evalua...