"Samantha King explains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true." --Herizons

"Fascinating. King's deft and thoughtful interpretation of the pink ribbon phenomenon is an important wake-up call. Going against the grain, she takes a clear-eyed look at a trend that often seems to outshine the disease that put it on the map." --Women's Review of Books

"King's criticisms of breast-cancer philanthropy provide a new means of looking at one of our culture's most...