Known as the "Modern Toy" company from their trademark, the Masudaya Toy Company, Japan's oldest, was started in 1724 and is still in existence. The popular toys they have produced -- including aircraft, boats, cars, trucks, military vehicles, people, household appliances, space exploration, and much more -- depict real life events and have stimulated imaginations for centuries. This outstanding book is the first on Japan's leading toy maker and worldwide exporter. It features over 1200 photos of colorful and charismatic toys, most dating from the 1950s to the 1970s, the "Golden Age" of...