The organization of the first Society for Applied Research in Memory and Cognition (SARMAC) conference centred around two specifically identifiable research topics - autobiographical memory and eyewitness memory. These two areas - long-time staples on the menu of investigators of memory in more natural settings - differ on a variety of dimensions, perhaps most notably on their specific goals for scientific inquiry and application. For many questions about memory and cognition that are of interest to scientific psychology, there have been historical as well as rather arbitrary reasons for...