Steven Holloway's work is the first monograph devoted to Neo-Assyrian religious imperialism. Neo-Assyrian religious imperialism was expressed by punitive measures such as "godnapping," the violent deportation of a vanquished foe's divine images, but also, and this is a far less-studied facet of this topic, by the geographical focus and extent of the material support the Assyrians lavished on favored polities, in effect a Marshall Plan aimed at winning over the elite citizenry pivotal to maintaining economic and political equilibrium.