A dramatic shift in medical care is from a disease-centered to a health-centered model. This shift arises from consumer attraction to complementary therapies (holistic, more natural and empowering) and from dissatisfaction with the cost, side effects and mistakes of conventional medicine. Obstacles on the pathway to health enrichment include overeating (portion distortion) and under exercising, overuse of fast food, credit card debt and dependence on a pill for every ill. Enriching Health: Examines why alternative therapies are gaining credence among MDs and consumers. Explores how...