Making sense of new cultural economies, it is argued, needs consistent attention to the resonances of individual lives. Otherwise, a discussion of cultural economies remains suspended in a detached virtualism (Miller, 2000). The idea of the remaking of geographies and cultural economies remains, necessarily, a consistent search to make the subject dynamic in its resonance with the contemporary world. In recent debates concerning the reframing of the cultural economies of geography, there is an evidence of increasing acknowledgement of the overlooked importance of subjectivities within...